
So, I was reading the latest article in
D Magazine about the Farmer's Market and about how important eating locally is (on a number of levels). I was so inspired! Dallas has one large farmer's market located downtown. While the focus of the article was multi-faceted, what caught me was the underlying assumption that if the current Farmer's Market was expanded, more people would come. I'm not so sure.
This got me thinking...
I think that the Dallas Farmer's Market may not be the best and only solution for a city the size of Dallas. I mean - it's great that it's open every day, it's great that it's so big, etc... but no matter how much better we make the parking situation and access by throwing more money towards it, I think that the inconvenience factor will always be there for most of us. At the end of the day, it's just too hard to most residents to go downtown to grab a bit of local produce and a fresh loaf of bread. This is a big city! And we have traffic, etc...
A better solution is a more European one (or big-city American as well) - bring the market to the citizens. The idea would be to supplement the current central farmers market with several smaller neighborhood markets. Perhaps these could be open once a week (for example, the Lower Greenville neighborhood on Saturday mornings, Oaklawn - Thursday night, Oak Cliff - Wednesday evening, etc..).
Unfortunately, the city of Dallas is putting more money into the Farmers Market in the next couple of years if I remember the article correctly. I'd like to see the money go towards helping establish these smaller markets.
Yes - each of these markets would be smaller but I think it would just be GREAT for all citizens in the city of Dallas. Can you imagine - having one night or morning a week where all your neighbors get together and shop for the freshest of local stuff! I'm sure that the local businesses would love it as the markets would drive traffic to their stores as well (especially if the various markets could potentially be setup during low-peak times for the businesses - talk about win-win!
A friend of mine mentioned after writing a draft of this that we could also look into using some under-utilized public parks for this - GREAT idea!
I understand there may be volume issues (can we make sure that the farmers are incentivized) and probably some zoning issues (noise, street - closings, etc..) but I'll bet with smart people looking for solutions - we would have a real opportunity to not only make our neighborhoods better and more friendly but also we would be doing a LOT (in my opinion) in driving demand for our local farmers.
I believe that by bringing the market to the citizens (instead of the other way around) we can provide a real quality low-cost service to Dallas residents, we could increase demand for local produce which would benefit our local farmers (and our taste buds!) and help provide for a bit more neighborhood/community feel in our city. Another benefit: Maybe we will all eat just a LITTLE bit better!
I sent a version of the above to my city councilwoman and she replied back that she thought it was, indeed, a good idea and suggested that I engage with the farmers market or other produce carriers to see if there is interest. I actually don't know if the Farmer's Market itself would be interested (competition?) but I would suspect that the farmers would be as I think it would increase demand for their products.
Not sure what the next step is, but I would be interested in opinions!